New Management at Realitatea TV

By Iulia Blaga

    BUSAREST: The National Audiovisual Council of Romania (www.cna.ro) extended the licence for Realitatea TV channel (www.realitatea.net) for nine years. Its previous licence was set to expire on 30 October 2010. The station is espected to appoint a new general manager soon.

    The channel will undergo a policy change and be managed according to the guidelines practiced by England's BBC starting in 2011. It will remain a news channel, but will cover a larger portion of the Romanian society.

    The company Asesoft (www.asesoft.ro) took over the management of Realitatea Media in late October 2010, and will manage strategy, finances, personnel, and the development. The company plans to invest 75 million euro in the TV group in the next five years. Asesoft also acquired all the debts of Realitatea Media. Asesoft will take 80% of the profit and Realitatea Media 20%. It is expected that Realitatea Media will generate a profit rate of 35%.

    Realitatea TV was the first Romanian news channel, launching in 2001. Realitatea Media is part of the Realitatea-Caţavencu group (www.gruprc.ro) and operates Realitatea TV, The Money Channel (tmctv.money.ro), Realitatea FM (www.fm.realitatea.net) and Radio Guerrilla (www.radioguerrilla.ro).