14-11-2010

New Niche Channels Launch in Romania

By Iulia Blaga

    Film channels FilmBox Family (www.filmbox.eu), FilmBox Extra, and the action channel FightBox HD will also be launched in Romania in a few months, said Piotr Reich, CEO of SPI International (www.spi-film.eu). The channels will be available through the local communication companies Romtelecom (www.romtelecom.ro) and UPC (www.upc.ro).

    FilmBox Family will air movies, series and animation for the whole family, FilmBox Extra will air premium movies while FightBox HD will focus on sports. In Central Europe, the FilmBox channels are already available in Poland, the Czech Republic, Hungary and Slovakia.

    TLC, a women´s channel from Discovery Networks portfolio, will be launched in Romania in January 20, 2011 and will be available within the analog and digital package of UPC (www.upc.ro).

    The distribution will be enlarged upon the request. TLC is an entertainment channel whose target are women between 25 and 49. The program will be based on the preferences of the Romanian audience. Ada Roseti, Channel Manager for Romania, Hungary, the Czech Republic, Slovakia at Discovery Networks Central Europe, says that the Romanian launch follows research developed in Romania, Poland, Russia, Italy, Sweden and Norway. In the future, TLC will also air local productions and will also sell advertisement.

    In October 2010 the was launched in Poland, Serbia, Slovenia and Bulgaria.