SOFA 2021: Tbilisi Workshop Again Digital

    Due to the Covid-19 pandemic SOFA – School of Film Advancement will hold its Tbilisi workshop for the second time in a digital form. With the experience of three online  workshops in 2020, SOFA is putting a great effort in preparing the best possible digital  performance for their participants and guests. 

    The March 22-26 workshop will focus on marketing and finance strategies of the  participants’ projects. SOFA has prepared a wide range of lectures, keynotes and “one-on one” meetings fitted to the participants’ individual needs. Since the workshop cannot take  place in Georgia, the team made an effort to bring the experience of this wonderful country  and its culture closer to digital life.

    Nikolaj Nikitin, SOFA Director: “SOFA and Georgia will online remain a perfect match. We  are very happy to cooperate with our precious Georgian partners whose spirit and  professional perspective constantly proves to be a huge benefit for projects and  participants.” 

    The ten participants with nine projects of the 2020/2021 edition, who will e-meet a  selected round of experts and tutors, are: Victoria Aleksanyan (Armenia), Elkjana  Gjipali (Albania), Stefanie Gödicke (Germany), Rufat Hasanov (Azerbaijan), Leonid  Kalitenya (Belarus), Jasna Pintarič (Slovenia), Janka Pozsonyi (Hungary), Philipp  Maurice Raube (Germany), Willy Rollé (Germany/France) and Rita Stanelytė 


    The adapted and further developed curriculum of the digital Tbilisi workshop will be  supported by a lead-team of experts: Renaud Redien-Collot (Professor of  Entrepreneurship and Innovation at Léonard de Vinci Business School, Paris), Peter  Rommel, (Rommel Film, Berlin) Sabine Schmitt (Social Media Marketing expert,  Berlin), Tamara Tatishvili (MEDICI Head of Training, Georgia/Belgium), Levan  Nanobashvili (Lawyer in the field of international media law, Georgia), Carolina  Jochheim (German Federal Foreign Office, Berlin) and Wato Tsereteli (Artist, Curator,  Georgia). 

    “Now it is more important than ever to organize the SOFA marketing workshop in Georgia,  even if it is online.” explains Tamara Tatishvili, SOFA’s regional coordinator and mentor.  “Eastern partnership countries face severe realities as a result of global health crisis. It  unfolds on political, social and cultural levels and endangers fragile local film structures  and their functioning. Due to this, individual cultural practitioners are at risk and need  greater support. With the SOFA workshop we will signal that established international  partnerships are there for all participants, we will bring new speakers to the region and we  will demonstrate solidarity which is lacking locally.”

    In addition to lectures by first-rate speakers, participants and guests of the “e-Tbilisi”  workshop will have an opportunity to get acquainted with Georgian culture. A cooking  lesson with the Georgian celebrity cook Meriko Gubeladze will bring local culinary  specialities to the SOFA participants’ homes. And an online screening of Georgian  animation films followed by a talk with its producer Vladimer Katcharava (20 Steps  production) will put focus on this branch of filmmaking. “For our industry development  organizing SOFA in Georgia is very important for several reasons”, says Katcharava. “First,  Georgia gets on international level among other European countries and institutions. And  second, international experts and participants give us the opportunity to introduce our  country and industry and also gives local professionals the better possibility to cooperate  afterwards on the business level as well.” 

    In the meantime, two projects of the SOFA 2019/2020 edition have been officially  launched: Since February 2021 Irena Gruca-Rozbicka’s project Crew United Poland is  online to connect film creatives from Poland. And with its appearance in Tiger Competition  at the International Film Festival Rotterdam, Viki Antonopoulou’s company Endorphin  Film Sales has entering the stage of the international film industry. Congratulations! 

    For more information follow us on social media. 

    SOFA – School of Film Advancement is a programme of workshops aimed at  strengthening national film industries and the European cinematic landscape, as well as  kick-starting projects in the realm of cinema. SOFA helps its participants to advance their  ideas into concrete projects, opening up new avenues towards application for financing  programmes and final implementation. SOFA’s focus on cultural managers and film  entrepreneurs rather than producers and directors has made it a unique programme on the  international film/AV scene.  




    SOFA – School of Film Advancement is a project of Filmplus gUG (Berlin), funded by  German Federal Foreign Office and Creative Europe – MEDIA Programme of the  European Union. The 2020 “eWarsaw” workshop was supported by the Polish Film  Institute and SdpZ (Foundation for Polish-German Cooperation).  

    The organisers also wish to thank the strategic partners Goethe-Institut and EAVE. For further information, please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.