SOFIA: MediaMation Inc. has signed an agreement with Kino Arena to open four MX4D auditoriums in Bulgaria. The first one will open in Sofia in the autumn of 2019.
Kino Arena has recently hosted a preview of MX4D at Aniventure ComicCon at Sofia’s Inter Expo Centre. This was the first time it had been seen in Bulgaria.
The MX4D technology provides an immersive experience, including scent, neck and leg ticklers, vibration, air/water blasts, and also MediaMation’s innovative EFX armrest, designed to give every customer a uniform experience no matter where they sit in the theatre.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.