09-03-2009

Hungary predicts ad decline in 2009

Written by FNE Staff
Hungarian media experts predict a 10% drop in TV advertising in 2009, according to local reports.

Realdeal.hu reports that television is likely to fare better than other ad markets, however. With an overall decline of 20% projected, print media takes a big hit with a 25% estimated decline. Radio is poised to weather a similar decline.

Hardest hit could be cinema advertising revenues, with pre-show ads seen as too costly for financially squeezed marketing budgets.

One bright spot emerges: TNS Media Intelligence data showed a 12% jump in on-line advertising (targeting coveted youth consumers) in the month of January.