"The catch is that all the decisions will have to be made by the groom and the bride won't know about anything," Paul Welling, SVP head of channels at Discovery Networks CEEMA, said.

In the Polish version of the show each couple will be separated and the groom will receive 40,000 PLN (EUR 9,500), which is more then an average cost of a Polish wedding. Ten episodes of the show are being produced by the British company Rivalde. The production of the Polish show launched in May 2011 in several cities in Poland and is coming to a close in the beginning of September, with a premiere planned for 14 October 2011.

TLC Poland (www.tlcpolska.pl) will celebrate its first anniversary on the Polish market in October 2012. "The station has achieved enormous success. It is the biggest female lifestyle-entertainment brand in Poland," Welling said. In July 2011, TLC had 0.52% of the lifestyle stations market, becoming the leader and dominating the local TVN Style (www.tvnstyle.pl). The station is planning to introduced more locally produced content in the upcoming year, presenting at least one or more Polish productions for each season.