26-04-2011

Pimp My Ride by Coca-Cola Zero Arrives in Poland

By FNE Staff

    DISCOP BUDAPEST (www.discop.com) reports that MTV Networks Poland, and Coca-Cola Poland Services are collaborating on the project Pimp My Ride by Coca-Cola Zero, the first Polish edition of the international MTV hit, made for entertainment and "motoring enthusiasts."

    Pimp My Ride by Coca-Cola Zero is the first of planned projects for this year of a new integrated strategy for the 360 degree commercial division MTV Networks Poland, managed by Maciej Kutak, Vice President, MTV Networks Poland Commercial.

    Pimp My Ride by Coca-Cola Zero will be promoted in three stages -- applications, production and emissions -- on all platforms, including television stations and websites, with the use of mobile applications and communities. The program will air on MTV Poland in fall 2011.

    Published in Poland
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