EFP's (www.efp-online.com) marketing support covers 50% of costs for market screenings, the market badge and the production of promotional material.Chameleon is represented by sales company Hungaricom (www.hungaricom.com).

Like other sales companies participating in the EFP initiative, Hungaricom is expected to promote other films from it's catalog. "That is why demand for FSS was so great," said EFP President, Éva Vezér. "Actually, we would have been able to support twice as many films if it hadn't been for our limited budget."

Other CEE films under the EFP umbrella include Low Lights by Ignas Miškinis (Lithuania/Germany) and animation film In the Attic by Jiří Barta (Czech/Slovakia).