Romanian ad market poised to grow

By Iulia Blaga

    Romanian ad market will increase with 1.1% between 2009-2013, according to an estimate from PricewaterhouseCoopers.

    In a report released by the international accounting firm, Turkey will be the Central and Eastern European country with the best results during the same period, 2.6% increase.

    Although Romania might be in the Top 5 in terms of regional growth, the total value puts the Romanian ad market at the bottom in 2009, with €543.3 million.

    The report estimates that local ad market will decrease more gently in 2010, up to a value of €521.7 million. In 2013, the ad market might grow up to €660 million.

    Between 2009 and 2013 ad market will grow will reach 0.5% in Czech Republic and 2% in Poland, and will decrease by 1.4% in Hungary and with 0.1% in Russia, says the same report.