The lack of film studios and sound stages has become a major topic of discussion in the Balkans, as well as in the Baltics, as new and increased film incentives are attracting more foreign productions than the local industry has been able to handle.

The layouts have been drawn by Miljen Kljaković Kreka, the renowned Serbian production designer. He's worked with various revered directors, including Barry Levinson, Emir Kusturica, Jean-Pierre Jeneut, Uli Edel, Majid Majidi, Ademir Kenović, and he's won several prestigious European awards.

Firefly Productions was launched last year by former BBC news producer Ivana Miković in partnership with a group of experienced producers from Serbia. Boban Jevtić, the former director of Film Center Serbia, is Firefly’s Head of Strategy and Content Development.