Initiated by Europa Cinemas with the support of Creative Europe/MEDIA in 2021, this flagship scheme aims to reward outstanding innovative and collaborative projects implemented by Europa Cinemas Network members at a national or European level. The projects supported must have a real impact on the film sector, promote the circulation and visibility of European films, develop their audiences, in particular young people, and increase the skills and competitiveness of cinemas. One of the main priorities of this scheme is also to encourage exhibitors to integrate inclusion and environmental sustainability into their approach, in consistency with Europa Cinemas ongoing efforts (the network introduced two charters in this area in 2022). Europa Cinemas' financial contribution amounts to a maximum of €100,000 per project.
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