FNE AV Innovation: European Cinemas See Lack of Finances as Biggest Hurdle to Innovation

FNE Innovation 2017-11-28

BUCHAREST: The overwhelming majority of members of the Europa Cinemas network consider lack of finances as the biggest barrier to innovation, according to the survey The New Approaches to Audience Building – A Survey of Innovation in the Europa Cinemas Network, commissioned by Europa Cinemas and issued at the 20th EC Network Conference in Bucharest (24-26 November 2017).

Only 24% of cinemas consider VOD to be a threat to the theatrical sector, while 41% see it as an opportunity for European films.

Most of the cinemas from the network have already introduced new elements of digital communication, marketing and customers engagements. The minority of cinemas have introduced their own VOD services, an area that divides opinion since 35% don’t see it as a threat to EU films, but 48% are unsure.

Around one-in-five cinemas have experimented with VOD and 27% have established some kind of formal relationship with a VOD operator, according to the survey, but 47% might introduce some kind of VOD service if an opportunity arises.

Over the next 12 months, the investment plans of the majority of cinemas will be dominated by marketing and audience development tools. The highest priority is the cinema’s own website.

The survey also pointed out that 75% of cinemas see the lack of interest of younger audiences in independent European cinema as a serious threat for the future of European film.

One hundred participants from 22 countries took part in the survey.

Linkowanie

FNEAVInnovationNEW

FNE AV INNOVATION TEAM

SKS Headshot SmallSten-Kristian Saluveer

Storytek Creative Hub (Founder and CEO)
Head Of Programming // NEXT at Marché du Film - Festival de Cannes
Associate Expert/ Mission of Special Advisor Guillame Klossa to Vice President Ansip (European Commisson)


Kay Meseberg Copyrigth Gordon WeltersKay Meseberg

The head of ARTE unit dedicated to upcoming technologies.


SamiArpa   Sami Arpa

The Author of LargoAI.


2019 03 26 Sarah Geeroms 001  Sarah Geeroms

The creator of  the Sandbox Hub.


DavidAVDavid Mühle

Author of the Playpilot


a73c9c934d516c44d3526d300430033a LRémi Burah

SEVP of ARTE France Cinema
CEO of ARTE/COFINOVA
President of ARTE KINO Endowment Fund


e24862df3e1119a688c41acdd1c54d38 LWilliam Page

CEO FASSOO


 c235a232193b6c66b21f7058d5cb5d02 LMathilde Henrot

COO Festival Scope Pro


Jorik2Jorik Jakubisko

Transmedialist (co-owner) 
Jakubisko Film (a creative partner)


AgnesSalsonAgnes Salson 

Filmmaker, created the project "Tour d’Europe des cinémas"


AdamSirokyAdam Široký

Ventuz designer, data integrator, software developer, VJ XLAB.   


MurielJolyMuriel Joly

In charge of business development for Under The Milky Way.