On 3 July 2013, the Supreme Court of Appeal in France published its judgement against online advertising for alcoholic beverages via social networks. Ricard, a leading drinks company, launched an advertising campaign entitled “One Ricard, many encounters”, across the internet. It also launched a free mobile application, Ricard Mix Code, requiring a Facebook account, showing its video publicity campaign and allowing the user to collect codes which would give them access to recipes for cocktails made with Ricard, which the user could then share on their Facebook page. Another itunes application, Ricard 3D, allowed the user to see a Ricard bottle in 3D.

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