According to Nikolina Angelkova, the Bulgarian Minister of Tourism who visited India in December 2015, the ten Indian films set to be shot in Bulgaria in 2016 are a consequence of Rohit Shetty's Dilwale with Shah Rukh Khan, shot at Nu Boyana in 2015, which successfully promoted Bulgaria. The trailer of the film has had 30 million viewers on the internet so far.
In June 2015 the Indian media wrote that actor/director/producer Ajay Devgn was currently scouting in Bulgaria for his second feature set to be shot in January 2016, as he has decided to also promote tourism in Bulgaria.
Bulgarian Minister of Tourism announced then that the Bollywood star would also shoot a promotional video in Bulgaria aimed at encouraging his colleagues to work there.
