PRAGUE: The Czech Senate has passed a bill that controls the volume of advertising on TV.
The new bill states that TV commercials cannot be louder than the highest volume of the programme that they accompany. It also sets a fine of up to 5 m CZK for violations of the law.
According to Czech Radio, the bill now goes to the president for signing, and will go into effect in mid-2012.
Bulgaria is also considering a similar law.
The Film New Europe (FNE) Association is the networking platform for film professionals in the CEE/SEE/Baltics region. The webportal and FNE newswire was chosen as the MAIN TOOL to achieve the network’s objectives of the sharing of know how, visibility of regional cultural diversity and finally the VOICE of the region.
FNE’s objectives include VISIBILITY for the region and AUDIENCES for films by providing a special focus on the region.