Inspired by similar international initiatives, the aim of the CreaClust project is to connect the cultural and artistic heritage of region with local creative industries to support the development of business prospects and develop potential.

A key ambition is to revitalize Zlin´s film industry, which was built on talents in artistic and audiovisual areas fields decades ago. Zlin Film Studios dates from 1936, when Jan Antonin Bata started the endeavor to produce advertising spots for his shoe empire. Since then, the city has also hosted one of the oldest international children's film events, the Zlin Film Festival (www.zlinfest.cz).

The Tomas Bata University department of multimedia communication, the most active player in the revitalization effort, will formally present and found the plan during the Creative Zlin conference organized by the school.