TVN leads for first time in audience share


    Private Polish broadcaster TVN captured the top audience share in November for the sought-after 16-49 age group for the first time in its history.

    TVN's all-day audience share rose to 19.8%, up from 19.6% in November 2006, the company said in a statement on Dec. 5. That beat out audience shares recorded by public broadcaster TVP1, private station Polsat and public station TVP2 of 19.6%, 18.9% and 16.5% respectively.

    TVN's all-day nationwide audience share rose to 18.5% in November, overtaking TVP2 and Polsat in this category for the first time.

    From among the four biggest Polish channels, TVN was the only once to increase its all-day nationwide audience share in November.