In a collective action, EFP (European Film Promotion) highlights European cinema at the upcoming American Film Market (November 1 – 8), by granting FILM SALES SUPPORT(FSS) for the promotion and marketing of 33 European films totalling more than €120.000, by running the EUROPE! UMBRELLA for European world sales and production companies and by organising screenings for European Oscar­ submissions. With its annual European cocktail, EFP kicks off with a tailor-made event for business and networking during the AFM, welcoming buyers, sales agents and European filmmakers who take part in the EFP Oscar­ screenings. EFP’s joint initiatives are supported by the Creative Europe – MEDIA Programme of the European Union and the participating EFP member organisations.

This year the EUROPE! UMBRELLA at AFM’s headquarter, the Loews Hotel, welcomes 16 sales companies and producers from 12 European countries. Their line-ups offer more than 50 productions, including the Serbian Oscar entry REQUIEM FOR MRS. J. by Bojan Vuletić, which will be represented by the production company SEE Film Pro and sales company Soul Food and the Latvian Oscar entry THE CHRONICLES OF MELANIE by Viestur Kairish handled by EastWest Filmdistribution. Both films are part of the EFP OSCAR SCREENINGS taking place at the Dick Clark Screening Room.

Since 2009, EFP has been granting FSS to European world sales companies to help boost sales to North America at the AFM. This year, 33 films from 11 European countries are benefiting from EFP’s marketing initiative. Three of the films are receiving FSS Slate Funding, covering promotion campaigns for films starting off at the Toronto