The 60-minute panel “African-European synergies” will feature a discussion between industry experts regarding strategies to better market and position European films in Africa and vice versa. The panel is part of the “Focus on Africa“, which saw its first iteration at last year’s EWIP and will be continued in 2024 with three film projects hailing from Nigeria, Cameroon and Kenya. This year will also see the first edition of the African-European Distribution Academy (AEDA), a training program aimed at strengthening African and Euopean film distribution.
In addition there will be two case studies covering SMOKE SAUNA SISTERHOOD and ANATOMY
OF A FALL, both films supported by Creative Europe MEDIA, to give examples of successful marketing and distribution of European arthouse films and provide meaningful insights into future marketing strategies
Furthermore, there will be direct meetings arranged by EWIP to bring together producers with distributors, world sales or other supporters. EWIP promises innovative and succesful networking between leading colleagues of the international film industry.
Like in the previous years, the International Film Distribution Summit – IFDS, will take place directly after EWIP. IFDS will feature numerous talks and masterclasses by established industry experts covering film distribution, sales, marketing and production.
EWIP is significantly supported by the Film- and Medienstiftung NRW, one of the leading film funding institutions in Europe, the Creative Europe MEDIA programme of the European Union and the City of Cologne. It is thanks to the support of the Film- and Medienstiftung NRW that EWIP could be launched and has been able to establish itself in the European film industry over the past seven years.
The firmly established industry event also takes place in co-operation with the Film Festival Cologne, KölnBusiness as well as the Creative Europe Desks Germany and the International Film Distribution Summit – IFDS. Since its beginnings, EWIP has taken place in the run-up to the Film Festival Cologne (October 17th – 24th 2024).
The Supporting Program of EWIP 2024:
Tuesday, October 15th 2024
12.00 – 1.00 p.m. Panel: African-European synergies: How can we boost distribution of European and African works in both continents?
Guests:
Mike Strano (YAKWETU™, Kenia)
Semagngeta Aychiluhem (Guzo Films, Ethiopia)
Wangeci Murage (Media Pros Africa, Kenia)
Julien Razafindranaly (Films Boutique, Germany)
Aranka Matits (Featurette, Germany)
Moderation: Fabian Massah (Endorphine Production, Germany)
In Cooperation with Creative Europe Desk NRW, Creative Europe Desks Germany and International Film Distribution Summit.
4.00 – 4:45 p.m. Best Practices – International Distribution & Marketing Strategies for European Arthouse Cinema illustrated via two Creative Europe MEDIA funded films
Case Study I: SMOKE SAUNA SISTERHOOD
Guests:
Marie Regehr (Filmladen, Austria)
Katre Valgma (ACME Film, Estonia)
Jen Davies (Conic, UK)
In Cooperation with Creative Europe Desk NRW, Creative Europe Desks Germany and International Film Distribution Summit.
4.45 – 5.30 p.m. Case Study II: ANATOMY OF A FALL
Guests:
Alya Belgaroui-Degalet (mk2, World Sales),
Katharina Günther (Plaion Pictures, Germany),
Beatrice Gulino (Teodora Film, Italy),
Enrique Costa (Elastica Films, Spain)
In Cooperation with Creative Europe Desk NRW, Creative Europe Desks Germany and International Film Distribution Summit.
