Advertising Director/Blue Agency Co-Founder Christophe Lambert Keynotes at MIPTV 2009

    Paris, 22 December 2008 - Christophe Lambert, advertising director and
    co-founder of the Blue agency with director/producer Luc Besson, will
    give the Creative keynote at MIPTV 2009 on branded entertainment.
    The 46th MIPTV entertainment content market will take place in Cannes from
    30 March to 3 April 2009.

    "MIPTV is the opportunity to demonstrate to the world's television
    creatives, producers and executives that branded entertainment is
    alive and well in Europe. By offering a strong collaboration between
    producers, a brand and good screenwriters, you can produce
    entertaining programmes of prime-time quality and offer a valuable
    alternative to traditional advertising, which viewers are now
    rejecting," said Christophe Lambert.

    Paul Johnson, Director of Television at Reed MIDEM, added: "Christophe
    Lambert is a Branded Entertainment Ambassador of the next generation.
    He is part of a small and prestigious group of
    ad-execs/directors/producers who are building the bridges between
    brands and channels in an age when the funding of television is the
    object of intense debate. His creative keynote will examine how best
    the next generation of TV production will be financed and consumed."

    The keynote, organised in partnership with Euronews, will be held on
    Tuesday 31 March in the Palais des Festivals, within the framework of
    the MIPTV 2009 conference programme.

    Christophe Lambert joined forces with Luc Besson in autumn 2008 to
    form the first French "advertainment" agency, Blue, which specialises
    in the production of multi-platform entertainment content designed for
    brands. Before moving into production, Christophe Lambert began his
    career in advertising, becoming one of the most sought-after ad-exec
    for agencies and brands both in France and abroad. He invented the
    slogan "Ask for more" for Pepsi while at BBDO, where he oversaw other
    international accounts such as Total and Fedex. In 2003, he became
    President of Publicis Group in France and member of the executive
    committee of the Publicis Worldwide network. Christophe Lambert also
    worked for McCann Paris where he began his career in 1984, BDDP and
    RSCG, before creating his first agency, Opera, in 1992.

    In partnership with:

    For the latest information on MIPTV 2009 please go to www.miptv.com

    Click here to download a picture of Christophe Lambert and logos from
    Reed MIDEM markets

    Note to the editors:


    Founded in 1963, Reed MIDEM is a leading organiser of professional,
    international tradeshows. Reed MIDEM events have established
    themselves as key dates in professional diaries. The company hosts
    MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital
    content industries, MIDEM for music professionals, MIPIM, MIPIM Asia,
    MIPIM HORIZONS and MAPIC for the property and retail real estate

    Reed MIDEM is a division of Reed Exhibitions, the world's leading
    events organiser Reed organises a wide range of events, including
    exhibitions, conferences, congresses and meetings. Its portfolio of
    over 500 events serves 47 industry sectors. In 2007 Reed brought
    together over six million industry professionals from around the world
    generating billions of dollars in business. Today Reed events are held
    in 38 countries throughout the Americas, Europe, the Middle East and
    Asia Pacific, and organised by 39 fully staffed offices.

    For further information about Reed MIDEM visit www.reedmidem.com


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