Paris, 29 June 2009 - Brian Goldner, President and CEO of toy and game giant Hasbro, Inc. will deliver a keynote speech at MIPCOM, the world's entertainment content market, on Tuesday 6 October 2009.

    Entitled "Becoming a Branded Play Company" Brian Goldner will outline how Hasbro has evolved into a $4 billion leader in children's and family leisure time entertainment products and services, notably through its many ties with the film, TV and video game sectors.

    Digital gaming is a leading theme of MIPCOM's conference programme, which focuses on rethinking traditional media to win the battle for the digital living room. Brian Goldner's keynote illustrates the three key themes that run across the MIPCOM Conference this year: Rethinking Production; Games2TV2Games and Connected Entertainment.

    With its flagship brands (Transformers, G.I. Joe, Littlest Pet Shop, Nerf, Monopoly, Trivial Pursuit, Playskool and My Little Pony), Hasbro has transformed the way leisure time is structured, allowing consumers access to entertainment when and where they want, thanks to the wide variety of formats on offer.

    Brian Goldner will share his vision for Hasbro's joint venture with Discovery Communications, announced in May, that creates a television network and website dedicated to high-quality children's and family entertainment and educational content built around Hasbro brands. The keynote will add perspective on the company's increasing involvement in movie production (Transformers, which grossed $700 million worldwide in 2007, and this summer's releases Transformers: Revenge of the Fallen and G.I. Joe: The Rise of the Cobra- Brian Goldner served as Executive Producer on both Transformers films and Producer on the G.I. Joe film.), and in the video game sector, notably through its alliance with Electronic Arts, giving the publisher exclusive world rights to create digital games across key platforms including mobile, Internet, PC and consoles, based upon Hasbro's properties.

    To download a photo of Brian Goldner, click here

    Note to the editors:

    About Hasbro, Inc.

    Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com/. (C) 2009 Hasbro, Inc. All Rights Reserved.

    About Reed MIDEM

    Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors. Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

    Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.

    For further information about Reed MIDEM visit http://www.reedmidem.com/


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