06-02-2008

Asterix at the Olympic Games tops 300,000 admissions (Feb. 5)

SPI International Press brief

We are excited to let you know that
Asterix at the Olympic Games released in Poland only 10 days has already 300.000 admissions
!

„Asterix at the Olympic Games", which opened in Poland on January, 25th , has been already seen by 296 136 viewers. It is so far the best result in Polish Box Office for a movie in its first week of opening. Only last weekend, „Asterix at the Olympic Games", has been seen by 89 927 viewers.

The Polish audience highly appreciated the Gaul wit and the exceptional possibility to see sport stars in new roles. Polish dubbing has turned out to be a real success, especially Cesar, dubbed by Daniel Olbrychski and Obelix - Wiktor Zborowski.

The best, however, was Borys Szyc, who was truly extraordinary in his spontaneous and breathtaking portrayal of Brutus.

„perfect movie to see with friends, dubbing is a true mastery - recommended"

(filmweb.pl)

Also, the advertising campaign of NESTLÉ cornflakes has been launched: the company has a special surprise for kids - in promo cornflake packages of "Asterix at the Olympic Games" kids may find jumping discs and in some grocery stores there will appear Obelix dummies. Trailer from the movie may be watched by the shelves with cornflakes.


Asterix at the Olympic Games
three countries - three times No.1


In Central Europe the movie Asterix at the Olympic Games attracted in its opening four days 121. 898 cinema goers. The movie was released on January 31st in Hungary, Czech Republic and Slovakia with these results for the opening weekend (Thursday - Sunday): Czech Republic - 53.220 admissions, Hungary - 42.726 admissions, Slovakia 25.952 admissions.

The previous feature films on Asterix and Obelix have not achieved such success during the first weekend: Asterix and Obelix: Contra Ceasar (1999) saw 5.408 cinema goers in the Czech Republic and 8.486 cinema goers in Slovakia. (For Hungary the data is not available.)

In 2002 Asterix and Obelix: Mission Cleopatre opened with 10.281 admissions in the Czech Republic and 7.017 admissions in Slovakia. (For Hungary the data is not available.)

SPI INTERNATIONAL POLSKA

SPI International Polska- is an independent film distributor, producer and television broadcaster. The company has been operating on the Polish market for 15 years and is one of the most influential distribution market players operating in Eastern and Central Europe. SPI distributes commercial and, under SPInka brand, art-house movies - each year releasing around 30 theatrical titles (among others: The Queen, The Hours, Alexander, Sin City, Chicago, Finding Neverland, Taxi) and almost 100 DVD premieres.

SPI produces features, TV movies and documentaries. Films produced or co-produced (The Skylights by Bogusław Linda, It's Me Now by Anna Jadowska, Chaos by Xawery Żuławski, The Wedding by Wojtek Smarzowski, Symmetry by Konrad Niewolski or These Times by Ken Loach) have been selected for competition at such festivals as VENICE, TORONTO, LOCARNO, KARLOVY VARY, PUSAN or AFI, among others.

In 2007, SPI acquired the film channel KINO POLSKA and started broadcasting FILMBOX, NONSTOP KINO and NONSTOP KINO HD - channels created especially for film lovers, offering the best variety of filmed entertainment, 24 hours a day 7 days a week.

Due to such integrated activities, SPI is able to successfully work with movies at every stage - from script development, through production, theatrical and DVD distribution and finally their VOD and TV broadcast.

More information:


Małgorzata Georgiew

Menedżer ds. Public Relations

kom. 694 478 379

SPI International Polska Sp. z o.o.
ul. Tyniecka 38A, 02-621 Warszawa
tel. +48 22 646 20 36 wew. 132, 854 03 37

fax: +48 22 848 45 70

kom. 694 416 962
NIP: 526-23-74-365
REGON: 016114814
KRS: 0000126000
XIII Wydział Gospodarczy Krajowego Rejestru Sądowego
Kapitał zakładowy: 50 000 zł.
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Elena Pančíková

PR and marketing manager

SPI International Czech Rep. and Slovakia
Matúškova 10
831 01 Bratislava, Slovakia
Cell: +421 905 503 902

Phone: 02/54 65 08 24

e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
www.spi-film.sk
www.asterix-film.sk




Last modified on 18-07-2008