SEBRA’s management, board chairman Jan Fidler and vice chairman Petr Nemec, intend to modernise Serbia’s once-dynamic studio and introduce a seasoned management team, headed by new CEO Vladimir Kuba, former head of Prague’s Barrandov Studio.

Avala fell into disuse and disrepair during the 1990’s. A major challenge for the investors will be the complete renovation and modernisation of the studio. Barrandov Studio is seen as the model for the Serbian studio, with a total area of 40,000 square meters. However, Barrandov remained in constant use as a film studio throughout its transformation from a Communist planned economy organisation to a competitive private company.

The new investors plan to focus on new film production as well as digitalisation of old films.