The schedule is below:

ALL ABOUT GOING DIGITAL

With the participation of Günther H. Oettinger, Commissioner for the Digital Economy and Society

HOTEL Ritz-Carlton, Potsdamer Platz 3, 10785 Berlin

09.30 Welcome coffee

10.00 Creative Europe MEDIA showcase

Going innovative: digital and social motion

The objective for Creative Europe is to focus on initiatives that can have a real impact on the audiovisual sector across Europe. Through a range of funding schemes, the programme supports individual works, but also initiatives that promote new skills or facilitate international cooperation. Speakers from some of the most successful projects focusing on digital innovation and societal impacts will present their achievements. You will be debriefed on Creative Europe MEDIA’s latest activities, gain insight into the 2015 project selections and be offered a foretaste of what is coming up in 2016.

12.30 Networking Lunch

14.00 European Film Forum Berlinale 2016 in cooperation with the European Film Agency Directors (EFADs)

Go digital: How to put European works in the spotlight

The European Commission is committed to enhancing the competitiveness, innovation and visibility of European audiovisual works. The aim of the Commission’s Digital Single Market Strategy is therefore to improve access to European digital and audiovisual content. This is reflected in the Infoday programme: we are looking for new ways of circulating and promoting European works, and of reaching out to a wider audience. In speeches and two panel discussions, we shall review the challenges and opportunities for business models and technology, as well as new ways to support attractive services, to promote European works and to accelerate user- and AV-industry-friendly solutions. We shall also discuss the technological tools, innovations and cultural shifts needed to increase the audience’s engagement with European works.