23-06-2008

Central and East European TV market projected to double by 2013

By FNE Staff

    Informa Telecoms & Media's 12th edition of "Eastern European TV" forecasts that the region's pay TV sector, which was worth $5.6 billion (€3.6 billion) in 2007, is expected to more than double to €7.7 billion by 2013. When advertising revenues are added, the market will be worth more than €14.8 billion in 2013.

    Adam Thomas, Informa's media research manager, and author of the report, predicted "a period of extensive merger and acquisition activity expected over the next few years" that would enhance existing opportunities for international investors. In addition, the number of digital homes is expected to grow for the present 22 million to 35.7 million by 2013.

    Eastern Europe: Pay TV revenues ($ million)

    2007

    2013

    Czech Republic

    468

    1,165

    Hungary

    313

    735

    Poland

    1,800

    3,616

    Romania

    454

    815

    Russia

    910

    2,655

    Rest of Region

    1,702

    3,004

    Total

    5,647

    11,990

    Source: Informa Telecoms & Media

    Eastern Europe: Digital TV homes (000)

    2007

    2013

    Czech Republic

    1,184

    4,968

    Hungary

    767

    3,342

    Poland

    3,962

    11,903

    Romania

    1,036

    4,525

    Russia

    4,376

    17,741

    Rest of Region

    10,254

    27,575

    Total

    21,579

    70,054

    Source: Informa Telecoms & Media

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