Central and East European TV market projected to double by 2013

23-06-2008

Central and East European TV market projected to double by 2013

By FNE Staff

Informa Telecoms & Media's 12^th edition of "Eastern European TV" forecasts that the region's pay TV sector, which was worth $5.6 billion (€3.6 billion) in 2007, is expected to more than double to €7.7 billion by 2013. When advertising revenues are added, the market will be worth more than €14.8 billion in 2013.

Adam Thomas, Informa's media research manager, and author of the report, predicted "a period of extensive merger and acquisition activity expected over the next few years" that would enhance existing opportunities for international investors. In addition, the number of digital homes is expected to grow for the present 22 million to 35.7 million by 2013.

Eastern Europe: Pay TV revenues ($ million)

	2007	2013
Czech Republic	468	1,165
Hungary	313	735
Poland	1,800	3,616
Romania	454	815
Russia	910	2,655
Rest of Region	1,702	3,004
Total	5,647	11,990

Source: Informa Telecoms & Media

Eastern Europe: Digital TV homes (000)

	2007	2013
Czech Republic	1,184	4,968
Hungary	767	3,342
Poland	3,962	11,903
Romania	1,036	4,525
Russia	4,376	17,741
Rest of Region	10,254	27,575
Total	21,579	70,054