CME purchased the company from Bancroft Private Equity, LLP and minority shareholders for $11 million and an additional cash payment currently estimated at a maximum of $1.5 million payable to the sellers in December 2011, depending on financial considerations.

Bontonfilm is a film, home entertainment, digital and television rights distribution company with operations in the Czech Republic and Slovak Republic and a leading market position in each country.

The move is seen as a way to solidify CME's presence in the territories where it currently operates, giving it an additional platform to distribute its product.

CME operates television stations located in Bulgaria (bTV, bTV Cinema, bTV Comedy, bTV Action and Ring.bg), Croatia (Nova TV, Doma and Nova World), the Czech Republic (TV Nova, Nova Cinema, Nova Sport and MTV Czech), Romania (PRO TV, PRO TV International, Acasa, PRO Cinema, PRO TV Chisinau, Sport.ro and MTV Romania), the Slovak Republic (TV Markíza and Doma) and Slovenia (POP TV, Kanal A and POP Brio). CME is traded on the NASDAQ and the Prague Stock Exchange under the ticker symbol "CETV".