Over One Million People at Romanian Creative Week 2024, Most Important Event for Creative Industries in EU

    Creative Entrepreneurship Creative Entrepreneurship credit: Romanian Creative Week 2024

    IAȘI: More than one million people interacted with over 200 events of the Romanian Creative Week (RCW), the most important event dedicated to the creative industries in the EU, which was held in Iași 15 - 26 May 2024.

    Another 20 million+ audience interactions also took place on the event's social media accounts, which is a spectacular increase of around 25% compared to the previous edition of the event.

    New Media , credit: Romanian Creative Week 2024For 12 days, Iași became the heart of fashion, art and culture in Romania: over 1,000 Romanian and foreign artists, 200 events in 50 locations, dozens of exhibitions, film, theatre and dance festivals, three days of fashion shows, visual arts performances, concerts, conferences, workshops and competitions.

    "Year after year, RCW has grown, diversified and we are happy to see that the public enjoyed all the more than 200 events we offered this year. (…) During these 12 days, people came to Iași from all over the country, but also from abroad, to see the RCW events", said Irina Schrotter, president of FEPIC.

    Also a well-known fashion designer, Irina Schrotter presented her new collection which welcomed an augmented reality moment, a national premiere in Romania. The collection was included in the 25th Romanian Fashion Week, one of the highlights of the RCW.

    Apart from the Design pillar, Romanian Creative Week had six main pillars: Arts&Crafts, New Media, Content Creation, Creative Entrepreneurship, Innovation & Digital, Sustainability and Creative Communities.

    The New Media District has proposed to the public no less than 40 spectacular, interactive installations by 37 visual artists from Iași, Bucharest, Timișoara, Cluj and Chișinău.  

    ACT - arthouse cinema&theatre, the theatre and film festival, brought to Iași nine feature films, six plays and conferences in the field. Each feature film was preceded by the screening of a short film with a complementary theme. This year's selection of films included two national previews: Averroès & Rosa Parks directed by Nicolas Philibert, and Catrinel Marlon's directorial debut Girasoli, both distributed in Romania by Voodoo Films.

    Another highlight was the presence of Mircea Cantor, winner of the prestigious Duchamp Prize (2011), who exhibited his latest project at the Turkish Bath (Baia Turcească), upon the invitation of the Dior fashion house.

    Creative Entrepreneurship, a pillar supported by UniCredit Bank, proposed a mentoring programme for young entrepreneurs, bringing together seven of the country's leading experts in Innovation & Digital, creit: Romanian Creative Week 2024banking, business, finance, legal, digital marketing and branding. For one day (22 May 2024), at the Palace of Culture, dozens of entrepreneurs at the beginning of their journey benefited from personalised advice for the development of their business.

    The Innovation & Digital section prepared, through the UniCredit FinTech Hack event, a competition with prizes of up to 2,500 EUR for students. During the 48-hour hackathon, mixed Coding, Design and Marketing teams were invited to work together and present their solutions in front of a jury of fintech specialists and experts, representatives from academia and leaders of tech businesses. 

    Romanian Creative Week is organised by the Federation of Creative Industries Employers (FEPIC), the only nationally representative employers' federation active in the Creative Industries sector in Romania. In 2023, RCW was designated as the event that brings together the largest number of creative industries in Europe, according to the European Union Intellectual Property Office (EUIPO).

    Click HERE for the press release.

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