27-05-2009

Disney rebrands CEE channels

By FNE Staff
    The Walt Disney Company will re-brand its Jetix channels in Hungary, Romania, Czech Republic, Slovakia and Bulgaria as Disney Channel, increasing the channel's distribution to 12 million households in the region.

    The May 26 announcement said the channels will be localized and dubbed into local languages.

    The first Disney Channel was launched in Poland in December 2007, and a Hungarian channel followed in 2008. Both are dominant in among children's channels in their territories.

    In a statement, Giorgio Stock, Executive Vice President and General Manager, Disney Channels EMEA, said, "CEE is a key market for The Walt Disney Company and launching Disney Channel is central to the company's strategic growth plan in the region. The performance of Disney Channel in Poland and the huge impact of the channel's content on Jetix have proven the demand for its kid-driven, family inclusive programming. We look forward to leveraging this demand, the power of the Disney brand and synergies with other Disney businesses to become the undisputed leader in the kids' TV market."

    Jetix Europe is majority-owned by The Walt Disney Company.

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