Launched in 2018, the report about the export of immersive works is Unifrance's “youngest.” Over the years, it has tracked the circulation of French creations outside our borders, revealing a sector in continual flux – as well as the paucity of existing or accessible sales and consumption data.
All the more reason to continue with this study year after year, and which characterizes the indicators for 2024. If the latter followed a downward trend compared with 2023, this was due to the current impossibility of accounting for a large proportion of exports of immersive works, since, in reality, French creation remains at the heart of the global productions on offer. On the one hand, platforms seemed to be investing less than in the past, while physical venues, heavily impacted during and after the pandemic, began regaining momentum. Practically absent before, immersive Projection & FullDome would account for almost a third of French annual sales in 2024.
As far as festivals are concerned, 2024 was a golden year for France, which came away with a number of top awards from major events. Although the panorama of festivals offering XR works is constantly changing, French works continue to be highly regarded by foreign selectors.
This report is presented in a new format. In addition to updating the classification of creative formats, the structure has been reorganized and made more coherent: it begins with a commentary highlighting the trends of 2024, enriched by the shared experiences of industry professionals gathered during in-depth interviews; this is followed by graphs and tables tracking the evolution of indicators since the study was launched in 2017, and divided into three main themes – analysis of works, analysis of geographical areas and analysis of buyers.
THE MAJOR INDICATORS IN 2024
Exports
- €1,112,766 in revenues, 244 sales and 74 titles sold.
- 118 buyers, with the National Museum of Australia the leader.
- The Immersive Projection & FullDome represented more tha 30% of total exports.
- Pompéi, France's leading immersive work in terms of revenues.
- Emperor, France's leading immersive work in terms of number of sales.
- Asia and China were respectively the leading geographic zone and the leading country in terms of revenues.
In festivals
- 50 French immersive works selected and 121 presentations in 28 international festivals tracked by Unifrance.
- 17 awards won.
- Oto's Planet and Emperor, the leading French immersive works by number of awards and number of selections respectively.
