HBO Central Europe wins PromaxBDA Gold Award for Best Integrated Marketing Campaign
Press releases 21-04-2011Budapest, April 18, 2011
HBO Central Europe (HBO CE) has won the gold award for Best Integrated Marketing Campaign for the Cinemax Brand Recognition campaign at last week's 2011 PromaxBDA conference in Berlin, which awards a commitment to excellence in marketing and creativity.
PROMAX is the world's leading and most prestigious broadcast and design conference and award, with forty categories, five-six nominations in each category and more than two-thousand entries this year.
Entries from HBO CE's Creative Service were in the top five in four categories: the Best Image Campaign for the Cinemax Launch Attitude Campaign, the Best Sound Design for HBO's "El Orphanto" spot, the Best On-Air Identity for the Cinemax graphic package and the winning Cinemax Brand Recognition campaign.
"Winning the Promax Gold Award is undeniable proof of the enormous talent within the Creative Services department of HBO Central Europe," said Balázs Böjthe, Brand Manager of Cinemax. "We are honored by the industry's recognition of our work, which I know will inspire the team to continue to produce ever more creative campaigns in the future."
The winning Cinemax campaign, which ran in 2010 in Poland when HBO Central Europe re-branded the Cinemax channels, was produced by the Creative Services department of HBO Central Europe in full cooperation with the online team in Budapest and the marketing team in Warsaw.
"The Promax Gold Award is a first for HBO Central Europe, I am proud of the innovation and creativity of the team," added Gábor Varga, Head of Creative Services of HBO Central Europe.
On April 11, 2011, Gábor Varga has been invited to represent HBO Central Europe on the PromaxBDA advisory committee, creating an excellent opportunity to bring the central European region into the professional world of Promax.
HBO's Cinemax Brand Recognition campaign was selected by an expert panel of judges using a scoring system based on three separate criteria, overall creativity, production quality and achievement of stated or implied marketing objectives. The integrated campaign consisted of online communication, print materials and video spots for both TV and online. The objective of the campaign was to create a buzz around the Cinemax brand and associate the brand with movies. The campaign centered around a fun movie quiz with pictures and videos, heavily supported by a social media presence, creative banners on top sites, print media and video with the tagline "WHAT DO YOU KNOW ABOUT MOVIES?", directing viewers to the Cinemax branded quiz site.
# # #
Press contact
Gerry Buckland
HBO CE Corporate Communications
+336 1757 3478 / +44 7774 860011 E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
HBO Central Europe - HBO Holding Llc. H-1117 Budapest, Irinyi J. u. 4-20. T.: +36 1 372 3700 F.: +36 1 209 7607 www.hbo-centraleurope.com
About HBO Central Europe
Home Box Office, America's leading premium television network, provides basic and premium pay television entertainment channels for cable TV, Direct-to-Home and MMDS platforms. HBO Central Europe - owned by Home Box Office Inc. - currently provides basic and premium channels to 14 countries in the region, including: Hungary, the Czech Republic, Slovakia, Poland, Romania, Bulgaria, Moldova, Slovenia, Croatia, Serbia, Kosovo, Montenegro, Macedonia and Bosnia.
HBO CE offers five high quality movie channels (HBO, HBO2, HBO Comedy, Cinemax and Cinemax2) and a digital package (HBO HD, HBO2 HD, HBO Comedy HD, Cinemax HD, Cinemax2 HD, broadcasting HBO and Cinemax programming in high definition, HBO ON DEMAND, HBO's subscription video on demand service and HBO GO, HBO's broadband SVOD service) with unique programming and broad audience appeal.
The headquarters of HBO Central Europe is in Budapest, Hungary.
About PromaxBDA
PROMAX is the world's premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world's leading association of broadcast and multimedia designers.
Every Promax/BDA annual conference brings together creative minds, exploring the future direction of our industry. Each occasion reflects the cultural identity of its location, showcasing the latest technology and developments that will impact on our work, and demonstrating the thinking that will guide us into the future.
Throughout the world the Promax/BDA awards, which are presented in each region, are regarded as the most prestigious awards for creative endeavor in this field. Their reach also extends into the academic community where they identify and nurture the future generation of promotion, marketing and design professionals.
The conferences taking place in Europe, Arabia, USA, Asia, Australia, Africa, New Zealand, Latin America and the UK, Promax/BDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.
The Robert Bosch Stiftung awarded a total of 210,000 euros to three CEE films, including a Hungarian/German documentary, Roma Rally, and the Romanian/German short film Pepsi directed by Peter Kerek.
April 18, 2011 two new movie channels has started to broadcast in Spain on Starmax HD platform. Today FilmBox and FilmBox España can be watched by Spanish viewers. Kino Polska TV S.A. which is the producer of those two channels is also offering TV content for viewers in Czech Republic, Slovakia, Romania, Hungary and Poland.
”Spain is another country, for which we are producing thematic channels from the popular TV family FilmBox”, said Piotr Reisch, C.E.O. of Kino Polska TV S.A. “In addition to the basic channel FilmBox, which is presenting the best movies from around the world, we propose to Spanish viewers a completely new channel FilmBox España. This new channel will be presenting European movies only, especially those produced in Spain”.
Following our activities on others markets FilmBox is treated by viewers as a entertainment in purest form. Every client of Starmax HD will find something interesting for himself, thanks to FilmBox’s rich programming offer. You can choose from comedies, romances, dramas, westerns, psychological thrillers, action movies, family propositions… – basically all genres of films here, are worthy to present.
Starmax HD is a modern satellite pay – TV platform in Spain which uses pre-paid way of subscription model with no contracts. The new operator has started in March, 29. Except good movies from the FilmBox offers you can also find other thematic channels, such as: Somos, XTRM, Cinematika, Natura, KidsCo, BBC Entertainment, Eurosport 2, Eurosport HD, MGM HD and Discovery World HD.
More information:
Agnieszka Lapinska
This email address is being protected from spambots. You need JavaScript enabled to view it.
Kino Polska TV S.A.
AGNIESZKA ŁAPIŃSKA PR Manager
SPI International Polska Sp. z o.o., ul. Cybernetyki 7, 02-677 Warszawa| /22/ 356 74 00 | fax /22/ 356 74 01 | e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
NIP: 526-23-74-365 | REGON: 016114814 | KRS: 0000126000
XIII Wydział Gospodarczy Krajowego Rejestru Sądowego | Kapitał zakładowy: 50 000 zł | www.spi.pl
All the time you can still put forward a films for the fifth edition of the Film and Art Festival TWO RIVERSIDES.
Programming Department led by Grazyna Torbicka is waiting for the productions of feature films, documentary, animation and experimental, which during the first week of August will be presented to the public under the section: World Under Canvas, In The Short Run, and as the proposals of the Independent School and Amateur Short Films Competition.
The Main Prize is 3000 PLN. There would also be two Distinctions and Two Prizes of 1000 PLN.
Traditionally, the proposals in the Independent School and Amateur Short Films Competition will be judge by Independent Jury, which in June will be composed of the spectators of the festival.
Deadline for registrations is 27th May. Rules and entry form is on the www.dwabrzegi.pl
See you in Kazimierz Dolny on the Vistula and Janowiec from 30th July to 7th August.
All the time you can still put forward a films for the fifth edition of the Film and Art Festival TWO RIVERSIDES.
Programming Department led by Grazyna Torbicka is waiting for the productions of feature films, documentary, animation and experimental, which during the first week of August will be presented to the public under the section: World Under Canvas, In The Short Run, and as the proposals of the Independent School and Amateur Short Films Competition.
The Main Prize is 3000 PLN. There would also be two Distinctions and Two Prizes of 1000 PLN.
Traditionally, the proposals in the Independent School and Amateur Short Films Competition will be judge by Independent Jury, which in June will be composed of the spectators of the festival.
Deadline for registrations is 27th May. Rules and entry form is on the www.dwabrzegi.pl
See you in Kazimierz Dolny on the Vistula and Janowiec from 30th July to 7th August.
New Horizons picks up Béla Tarr's The Turin Horse and Wim Wenders' Pina for Polish distribution
Press releases 19-04-2011New Horizons Association, the organizer of the Era New Horizons IFF (21-31 July 2011), is the Polish distributor of two films that made a real impact at the 61st Berlin International Film Festival - Béla Tarr's The Turin Horse and Wim Wenders' Pina.
April 2011
Haapsalu Horror Film Festival (HÕFF) brings hobos with shotguns, directors with axes and lots more fearsome fare to Estonia between 29th April and 1st May 2011.
The city of Haapsalu will play host to weekend of gruesome gore, frightening films and devilish directors and the Haapsalu Horror Film Festival stakes it claim as the only genre festival in Estonia and the premier event of its kind in the Baltic region. With 19 films from across the world, it promises to be a chaotic weekend filled to the brim with enthralling genre cinema, special guests and enthusiastic audiences.
Highlights include the two European premiere of Beyond The Black Rainbow, a complex sci-fi film about a young woman imprisoned in an experimental laboratory and the mysterious scientist who is her captor. Lauded at the prestigious Tribeca Film Festival, director Panos Cosmatos' vision has been compared to that of Stanley Kubrick and Andrei Tarkovksy for his languid style and attempt to stretch the limits of cinema beyond traditional narrative. Also receiving it's European premiere is The Catechism Cataclysm, an absurdist road-movie that captured the audience's imagination at the 2011 Sundance Film Festival. With a plethora of strange characters and even stranger situations, the film promises a break from the relentless onslaught of many of the other films to be screened.
Films such as Hobo With A Shotgun, which pretty much does at it promises as Rutger Hauer plays a homeless man going on a rampage for justice in a lawless town. Violent, sick and gloriously entertaining, the film is the second feature to be based on the trailers featured in Quentin Tarantino's Grindhouse (the first being Machete). Vampire fans get to enjoy Stake Land, which dispenses with the tweeness of the Twilight franchise to create an apocalyptic tale of a North America overrun by the undead that - ironically - breathes new life into the genre. British director Simon Rumley also heads to America for Red, White and Blue a grim and brutal tale of revenge that is sure to leave a lasting impression. Also look out for Hatchet 2, a relentless slasher sequel that was released unrated in the US. Starring horror icons Tony Todd (best known for his role in the Candyman films) and Kane ‘Jason Voorhees' Hodder, the film provides enough dismembered limbs and ultra-violence to keep the most bloodthirsty of fans happy.
Festival director Sten Saluveer said:
"This year's HÕFF programme shows that many quality genre films have been coming out of North America this year and shows that the inventiveness extends beyond traditional Hollywood blockbusters. We're particularly thankful to Todd Brown of Twitch.com - one of the premier genre sites on the web - who has aided us with programme after he visited us last year.
Festival passes are now available, priced at EUR23, whilst individual tickets go on sale on the 18th April at a price of EUR 3.50.
For full information on HÕFF - including the programme, screening locations and overnight accommodation in the city of Haapsalu - visit www.poff.ee or www.facebook.com/hoffestival
Notes for Editors
For further press information contact This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.hoff.ee/press for information on accreditation
The festival is organized by the Municipality of Haapsalu, Haapsalu Cultural Centre and the Black Nights Film Festival.
Dear Ladies and Gentlemen,
The Call for Applications for the Erasmus EuroMedia Awards 2011 is now open!
(Deadline: June 10, 2011, see the call under: http://www.euromediaawards.eu/call-for-applications-2011-now-open/)
We want to invite You to join the competition honouring excellent media on Europe.
The Media can bridge gaps and foster mutual understanding for a common Europe. With the EuroMedia Awards, ESEC* offers an opportunity to bring productions with this connective ambition into the spotlight.
The EuroMedia Awards honour media productions that:
· focus on the discourse of European Societies, and/or
· relate to European Values/ European Topics, and/or
· invest ideas and ambitions in a European Public Sphere,
· and show an educational ambition with their qualitative discussions an in-depth analysis.
A number of high quality educational media products (DVDs, websites, (documentary) films, TV series, magazines) have been awarded since 1995. In 2011, a renowned jury of experts – coming from various universities in Europe - will again evaluate productions from all over Europe and honour the most outstanding ones with a prize money of 6,000 € in total, and grant additional Sponsorship Awards.
This year’s Award Ceremony will be held in Istanbul, on October 14, 2011.
Please visit our website (http://www.euromediaawards.eu) for further information.
Follow us on Twitter for the latest news (http://twitter.com/euromediaawards).
Looking forward to Your productions!
With kind regards from Vienna,
Thomas A. Bauer (ESEC president),
Katharina Oke
Erasmus EuroMedia Awards
c/o Department of Communication, University of Vienna
Berggasse 11/1/8
1090 Vienna, Austria
Phone: +43 1 4277 49335
Fax: +43 1 4277 49344
E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
http://www.euromediaawards.eu
http://twitter.com/euromediaawards
EuroMedia Awards – Promoting Excellence in the Discourse on Europe.
------
*ESEC: European Society for Education and Communication
Dear Friends!
The awarded films of the 18th Titanic International Film Festival were announced at the festival's closing gala on 16th April.
In his closing speech festival director György Horváth recalled the serious financial problems that the 18th Titanic International Film Festival had to cope with due the denial of government grants, told some anecdotes about the work of the crew, thanked all the sponsors and the enthusiastic audience for their help and promised that the organizers will make every effort not to allow another year like this when the financial problems forced them to launch the festival in a shorter and humbler version full of restraints and completely lacking PR-costs.
Then came the awards. First the Student Jury's decision was revealed: their award was given to the Czech-Slovak film The House. As they explained, Zuzana Liová's film received the award for its simultaneously realistic and symbolistic representation, outstanding, authentic and impressive performances and its characteristically Eastern-European approach to universal themes.
Then the results of the audience vote were revealed. The Audience Award went to Thomas Vinterberg's Submarino with an average of 4,68 points. My Perestroika came second, while the 3rd most popular film was another documentary, the Danish Armadillo.
Finally the international jury entered the stage. Elliot Grove could be present only virtually, since at the time of gala he was already back in London. He sent a short video message to the audience, reminding them that the future of Titanic International Film Festival is not in the hands of politicians but in the hands of the audience. Therefore it is them who have to make a decision to support the unique cultural value represented by Titanic.
Ági Pataki thanked the organizers for their efforts to bring about the festival despite all the difficulties, expressed her support, sympathy and hope that Titanic's success will convince the representatives of cultural politics that there is a strong cultural need for Titanic International Film Festival and it is worth supporting it year after year. Esther Rots, director of last year's Breaking Waves Award-winner Can Go Through Skin told about how excited and happy she was when she was asked to be a jury member at Titanic and said she was very impressed by the fact that the festival managed to present many daring and innovative contemporary films even though there are less and less daring and innovative pieces nowadays.
Then at last the winner of the Breaking Waves Award was announced. The international jury awarded the prestigious prize to the Swedish film Savage directed by Martin Jern and Emil Larsson. As the jury explained, they appreciated the film's unpolished and playful style and the intense feeling of hopelessness conveyed in the drama. As it is known, due to the above mentioned financial problems raised by the denial of government grants the festival organizers cannot offer the 10.000 euro going with the Breaking Waves Award this year, but hopefully the moral and prestige value of the prize will serve as kind of a compensation.
Haapsalu Horror Film Festival (HÕFF) brings hobos with shotguns, directors with axes and lots more fearsome fare to Estonia between 29th April and 1st May 2011.
The city of Haapsalu will play host to weekend of gruesome gore, frightening films and devilish directors and the Haapsalu Horror Film Festival stakes it claim as the only genre festival in Estonia and the premier event of its kind in the Baltic region. With 19 films from across the world, it promises to be a chaotic weekend filled to the brim with enthralling genre cinema, special guests and enthusiastic audiences.
Highlights include the two European premiere of Beyond The Black Rainbow, a complex sci-fi film about a young woman imprisoned in an experimental laboratory and the mysterious scientist who is her captor. Lauded at the prestigious Tribeca Film Festival, director Panos Cosmatos’ vision has been compared to that of Stanley Kubrick and Andrei Tarkovksy for his languid style and attempt to stretch the limits of cinema beyond traditional narrative. Also receiving it’s European premiere is The Catechism Cataclysm, an absurdist road-movie that captured the audience’s imagination at the 2011 Sundance Film Festival. With a plethora of strange characters and even stranger situations, the film promises a break from the relentless onslaught of many of the other films to be screened.
Films such as Hobo With A Shotgun, which pretty much does at it promises as Rutger Hauer plays a homeless man going on a rampage for justice in a lawless town. Violent, sick and gloriously entertaining, the film is the second feature to be based on the trailers featured in Quentin Tarantino’s Grindhouse (the first being Machete). Vampire fans get to enjoy Stake Land, which dispenses with the tweeness of the Twilight franchise to create an apocalyptic tale of a North America overrun by the undead that – ironically – breathes new life into the genre. British director Simon Rumley also heads to America for Red, White and Blue a grim and brutal tale of revenge that is sure to leave a lasting impression. Also look out for Hatchet 2, a relentless slasher sequel that was released unrated in the US. Starring horror icons Tony Todd (best known for his role in the Candyman films) and Kane ‘Jason Voorhees’ Hodder, the film provides enough dismembered limbs and ultra-violence to keep the most bloodthirsty of fans happy.
Festival director Sten Saluveer said:
“This year’s HÕFF programme shows that many quality genre films have been coming out of North America this year and shows that the inventiveness extends beyond traditional Hollywood blockbusters. We’re particularly thankful to Todd Brown of Twitch.com – one of the premier genre sites on the web – who has aided us with programme after he visited us last year.
Festival passes are now available, priced at EUR23, whilst individual tickets go on sale on the 18th April at a price of EUR 3.50.
For full information on HÕFF – including the programme, screening locations and overnight accommodation in the city of Haapsalu – visit www.poff.ee or www.facebook.com/hoffestival
Notes for Editors
For further press information contact This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.hoff.ee/press for information on accreditation
The festival is organized by the Municipality of Haapsalu, Haapsalu Cultural Centre and the Black Nights Film Festival.
